Getting inside out of Social Data using WSO2 BAM & WSO2 CEP

We engage in Social Media, but have we ever analysed the data it contains?

Why we need to analyse?
Can it help us to make prompt business decisions?
How we can do that?

I have done a screencast to answer all these,
using WSO2 Business Activity Monitor (2.4.0) and WSO2 Complex Event Processor (3.0.0).