I spoked at SLASSCOM Tech talk 2015 on performance. I have attached the slides below. This mainly covers how we need to think in terms of performance from product design, choosing technologies and upto testing. Here I have taken examples form middleware products.
The topic "Make it fast for everyone" simply means that when you implement a solution that can be used by many other solutions and then when you make your solution faster and better performing then you are basically making all the dependent components to do their task faster.